Underwriting
SagacityRadio.com
Underwriting Policy
DEFINITION
Underwriting is defined as support for SAGACITYRADIO.COM programming and the station in general in the form of funds, goods, or services and requires SAGACITYRADIO.COM, as a non-commercial licensee, to identify its programs’ sponsors on the air in accordance with Section 317 of the Communications Act of 1934. The content and scheduling of these identifications must meet with provisions of Section 399 of the Act to ensure that they will not constitute impermissible advertising (see On-Air Acknowledgement Guidelines, below). A contractual agreement between SAGACITYRADIO.COM and an underwriter explicitly does not confer the right upon the underwriter to influence station policy, content, or program selection.
II. BENEFITS FOR UNDERWRITERS
- Underwriting is an opportunity for businesses, corporations, organizations, and individuals to identify with the mission of SAGACITYRADIO.COM/Radio Free Palmer, which is to “promote community engagement.”
- Underwriting is a tax-deductible way to promote and enhance an organization’s brand and image. Listeners will know that you support community radio. Unlike advertisements on commercial radio, SAGACITYRADIO.COM listeners will hear your message in an uncluttered environment. Listeners will remember that you support their favorite radio station!
SagacityRadio.com is a Production of LifeWord Ministries Worldwide Gospel Media Incorporated. SAGACITYRADIO.COM must adhere to Federal Communications Commission policies and procedures related to donations and underwriting announcements. SAGACITYRADIO.COM abides to the FCC requirement that the service of underwriting remain free of commercial and commercial-like matter.
IV. UNDERWRITING RATES
SAGACITYRADIO.COM’s station manager, in conjunction with the Board of Directors, establishes underwriting rates. Rates will be based on fair market value for air time. SAGACITYRADIO.COM will give special consideration and special rates to non-profit and not-for-profit organizations. Underwriting rates will be published in SAGACITYRADIO.COM’s underwriting information packet for distribution to any interested parties.
• Length of underwriting contracts: After an initial contract period of no less than 3 months, all underwriting contracts will revert to ongoing unless the underwriter and station manager agree on another arrangement. Contract periods of less than 3 months may be negotiated under special circumstances; however, these will be the exception, not the rule.
• Rate increases: If SAGACITYRADIO.COM increases underwriting rates, existing contracts will not be affected until their initial contract periods expire, unless the underwriter requests changes to an existing contract during the initial contract period, in which case any new terms will be negotiated at the new rates. New contracts and contracts reverting to ongoing status will take effect at the new rates.
• Changes to underwriting schedule initiated by SAGACITYRADIO.COM: Occasionally, programming changes or other circumstances may make it necessary or desirable for SAGACITYRADIO.COM to move an underwriter’s acknowledge from one time slot to another. These instances are rare, and SAGACITYRADIO.COM will consult with the underwriter to discuss any such changes and their implications before making any alterations. When SAGACITYRADIO.COM initiates a change that has financial implications for an underwriter, the following policies shall apply. SAGACITYRADIO.COM moves an underwriter’s acknowledgement to:
• More expensive slots: If SAGACITYRADIO.COM initiates a move to a higher-priced underwriting slot and the underwriter agrees to the change, the underwriter shall not pay the higher price for the duration of the time remaining on the initial contract. At the conclusion of the initial contract the underwriter shall have the option to remain in the assigned slot and pay the higher price or move to a less expensive slot.
• Less expensive slots: If SAGACITYRADIO.COM initiates a move to a lower-priced underwriting slot and the underwriter agrees to the change, SAGACITYRADIO.COM will not refund the difference in price to the underwriter for the duration of the time remaining on the initial contract. SAGACITYRADIO.COM will, however, provide the underwriter with additional late-night spots to compensate for the difference and to maintain the value of the underwriting contract. At the conclusion of the initial contract or an underwriter may cancel the altered schedule and contract and re-negotiate or continue with the altered schedule and contract at the existing rate.
IV. ON-AIR ACKNOWLEDGEMENT GUIDELINES
Underwriting acknowledgements may be either announced live by on-air programmers or, at the discretion of SAGACITYRADIO.COM, pre-recorded. Announcements will begin with a phrase stating general support for SAGACITYRADIO.COM or its programming (e.g. “Support for SAGACITYRADIO.COM comes from”) from the business, corporation, organization, or individual providing funds, goods, or services to SAGACITYRADIO.COM, and will follow FCC guidelines for underwriting language.
Announcements may contain:
- Name of the underwriter
- Underwriter’s address and phone number or website
- Brand or trade name of the underwriter’s product or service
- Underwriter’s slogan, as long as it is not promotional
- Length of time the underwriter has been in business
- Value-neutral description of a service or product provided by the underwriter
- Language that is clearly promotional in nature
- Comparative or qualitative language
- Non-identifying verbosity
- Any reference to cost, discounts, or financial incentives (including “free”)
- Calls to action
- Inducements to buy, sell, or lease
SagacityRadio.com is a production of LifeWord Ministries Worldwide Gospel Media Inc (LMWGM) and we have the potential to reach 500,000 listeners around the globe, SagacityRadio.com has a simple, inexpensive, effective, and efficient underwriting process to expose your business to a vast number of listeners at any given time of the day or night since it operates on a 24/7 basis. SagacityRadio.com is accessible from anywhere in the world via the internet. We have no physical boundaries to hinder us from attracting new listeners with the Gospel of Jesus Christ, unlike radio stations that operate by radio frequencies. At the same time, underwriting SagacityRadio.com is a major contribution to supporting our station's operating expenses. Also, anyone can make a designated donation to support SagacityRadio.com at lifewordministriesworldwidegospelmedia.org/donations/donation-form/
Underwriting SagacityRadio.com is not limited to businesses only. Individual listeners can underwrite the station for any amount by going to www.lifeWordministries.org to sign up to be recognized for your support several times throughout the boradcasting day. Christian churches, ministry groups, other Christian organizations, military veterans organizations and animal shelters are encouraged to underwrite SagacityRadio.com. We especially welcome small and micro businesses that conduct either all or the majority of their business online.
Business Podcasts
If the nature of your business is in the realm of finance, real estate, healthcare, auto mechanics, or petcare, they are the podcasts that our listeners are interested in listening to. We do offer a limited number of moderately priced weekday peak podcast hours that your business can underwrite. We also offer several off-peak hours that are relatively inexpensive. Several peak hour spots are available on Saturdays which are interspersed with Biblical teaching programs. Your podcast has to meet our broadcast requirements or must haves;
- Strong branded intro/outro
- MP3 format
- Good energy
- Authenticity and passion
- Clear themes
- Clear and consistent format
- Valuable and interesting content
- Compelling story-telling that resonates with listeners
- High quality production with clear audio
RATES:
Please send an email to [email protected] for current underwriting rates.
Payment
ALL payments for SagacityRadio.com underwriting is made at https://lifewordministriesworldwidegospelmedia.org/donations/donation-form/. After your payment has been received, your Ministry Support MP3 (MSMP3) will be produced and sent for your approval within 48 hours. If you provide a script, it can be any length up to one minute. Otherwise we can produce the MP3 using information from a business card or website.
Contact Us
Need more iformation? Contact us:
Phone: (800) 939-0870 Ext. 2
Email: [email protected]